When you think of campaigning, you expect candidates to bash each other. In the election Bush vs. Dukakis, Bush uses family morals and values through images, opinions, and sentimental appeals to manipulate citizens to vote for him, which is a scandalous strategy, which is why I would not vote for him.

In one of his campaign ads, he talks about how important family is throughout the entire ad. His wife states that he doesn’t have any constituency. This can cause people to believe he has little or no knowledge on what it means to run fro president. When running for president, you should have an idea and make that idea into a reality. Also, you should be a person who truly loves your country, and want to provide the best for your country. Bush wants to just have a title of authority. This can develop issues throughout the country. They repeat the word “family” over and over to brainwash viewers to believe family and togetherness is the key to a better nation. Also, Bush is showing the public his way of a perfect family. He is basically saying, people should vote for him and live his lifestyle. The campaign ad does not give reason on why he should be president or what he can contribute to the country. He does not target his opponent because he wants citizens to believe is a humble person. He should not be considered for president because based on his campaign; he does not have anything to contribute to America and the improvement for our country.  Through this ad, he is telling viewers his opponent, doesn’t have morals and values.

Sentimental appeals are logical fallacies that use tactics to appeal to the hearts of the audience. Bush uses sentimental appeals by amplifying the importance of family throughout the ad. At the beginning of the ad, there is a little girl running around. This catches viewer’s attention because the little girl is adorable, which causes distraction among the viewers. The little girl is an example of a sentimental appeal because; she brings in emotions of happiness from the viewers, which causes them to have to focus on her rather than the meaning of the ad. Also, when Bush is walking with his grandchildren is another example of a sentimental appeal. When someone see an older man with grandchildren that symbolizes peace love and happiness within a family. Not often will you see a grandfather playing with his grandchildren. This distracts the viewers because this scene that could reflect their family, which can allows them to relate to that scene, amazes them. This is also a distraction because it tends the viewer away from their reasons of watching the ad.

Opinions are judgments from ones point of view. This ad is very opinionated because there are no facts presented throughout the ad. In this ad, his wife states that people feel as though he is not worthy of running for president because he has no constituency. Her response was, he had family and friends. Family and friends are necessities for a support-based system. Meaning, you need people to motivate you and believe in what you are doing.  When campaigning for presidency, you should build a foundation of facts around your campaign. Not one time in this ad, did his wife or the speaker state a fact about Bush. Family is a portion of success and happiness. You also need constituency when running for president. You have to not only voice your plan for a better nation, but also show citizens you have the power and knowledge as a strong human being to develop a stronger nation.  The speaker also says “ No on in this century is better prepared…” When you make statements like that, you should provide facts to compliment your statement. When making that statement, the speaker should have thought about citizens who were unfamiliar with Bush and his doings. How do these citizens know he is the best candidate for president?